Screenshot testing can increase CVR by up to 28%. Improve the Orientation of Your Screenshot Gallery Don't rely on sound instead, use subtitles, callouts, and other elements to contextualize the visuals.Ĥ.Each video asset should highlight a different aspect of your app.Begin the video with the most persuasive message.Our data shows that if done correctly, videos can significantly increase CVR. According to StoreMaven testing, the new Google Play design significantly increases the video watch rate. The removal of the Feature Graphic will give the Gallery more prominence in the First Impression Frame. Google is expected to release a new Store Listing design that removes the Feature Graphic entirely and moves videos to the Gallery. Because the average video watch time across all app categories is only 4-6.5 seconds, explain your app's main value propositions in the first 3 seconds.īecause Google Play Videos, unlike IOS, do not autoplay, only about 6% of visitors will watch the app video. We've discovered that using the same app creatives on both platforms can result in a 20%-30% decrease in iOS installs.Ĭlick " Learn More" to drive your apps & games business with the ASO World app promotion service now.ĬVR can be increased by up to 40% with a good app video.īecause the App Preview Video is set to autoplay, the majority of product page visitors will only see the first few seconds of your app video. Rember to avoid a "one size fits all" approach. Google's user base is not the same as that of iOS-their mindsets and preferences are fundamentally different.Because different apps are popular on each platform, the competition differs.Developers frequently direct different traffic to each store (i.e., different sources, campaigns, and ad banners).Each app store page has a unique design (e.g., no autoplay feature on Google Play videos, image resolutions are different, content in the First Impression Frame, tag bubbles underneath the App Title, etcetera).It's critical to understand that what works in the Apple App Store may not work in Google Play-and vice versa. Create unique creatives for each app store On Google Play, you should concentrate on improving the Feature Graphic.Ģ.You should concentrate on optimizing the First Impression Gallery in the Apple App Store.The key is to concentrate on optimizing the most dominant marketing assets in each app store's First Impression Frame. Exploring Visitors represent the other 40% of all app store traffic. Visitors who choose to browse through available content on an app store page make a more informed decision before installing. Decisive visitors represent 60% of all app store traffic.
These visitors are only exposed to creatives that appear in the First Impression Frame.
Itunes connect app analytics impressions install#
Visitors who decide to install or leave without ever engaging with the page. Visitors will exhibit one of two types of behavior during those few seconds. You have about 3 seconds to explain what your app does to visitors. Everything is important in the First Impression Frame. Let's go over our app conversion rate optimization tips.ĬVR can be increased by up to 26% with an optimized first impression frame. Here are ten tips for increasing your app conversion rate and, as a result, app downloads in Google Play and IOS. Testing can help you master your App Store Optimization (ASO) strategy by designing the right creative assets, delivering the most relevant messages, and matching user expectations.
As marketers, we are constantly looking for ways to increase app installs and app page conversion rate (CVR) on the Apple App Store and Google Play.
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